According to Business Insider, when in 2018, CVS Health acquired Aetna, combining a chain of nearly 10,000 pharmacies dispensing prescriptions and selling snacks and soda with one of the biggest US health insurers, the company also took greater steps to promote healthier options.
- What was CVS’s stand regarding the sale of cigarettes?
- Where does CVS Health Chief Marketing Officer, Norman de Greve, think that CVS growth will come from?
- As CVS starts to focus its physical presence more on health, how important do you believe its focus on healthy choices will be for the company’s stock price?
Ramsey, L. (2019). CVS wants to change where millions of Americans go when they get sick. Here’s how it plans to get them in the door in the first place. Business Insider, July 29 (Retrievable online at https://www.businessinsider.com/cvs-health-chief-marketing-officer-degreve-on-future-of-pharmacy-2019-7)