Teenagers from Gen Z keep confounding Corporate America. And as Bloomberg points out, they may hold the key to saving U.S. shopping malls.
- As opposed to a three-month period in 2018 when 75 percent of millennials and 58 percent of Gen X’ers went to shopping malls, what percentage of Gen Z frequented these physical locations?
- Who are Gen Z’ers?
- What percentage of Gen Z’ers said they preferred brick and mortar shopping to online shopping experiences?
- What are some of the ways that U.S. retailers are keeping up with trends?
Holman, J. (2019). Millennials Tried to Kill the American Mall, But Gen Z Might Save It. Bloomberg, April 29 (Retrievable online at