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Teenagers from Gen Z keep confounding Corporate America. And as Bloomberg points out, they may hold the key to saving U.S. shopping malls.


  1. As opposed to a three-month period in 2018 when 75 percent of millennials and 58 percent of Gen X’ers went to shopping malls, what percentage of Gen Z frequented these physical locations?
  2. Who are Gen Z’ers?
  3. What percentage of Gen Z’ers said they preferred brick and mortar shopping to online shopping experiences?
  4. What are some of the ways that U.S. retailers are keeping up with trends?


Holman, J. (2019). Millennials Tried to Kill the American Mall, But Gen Z Might Save It. Bloomberg, April 29 (Retrievable online at