Amazon’s latest retail concept looks a lot like your online shopping cart brought to life. It’s a physical store that offers only products with high customer ratings, including non-Amazon-branded merchandise. Items must be a top seller, have a four-star rating or above, or be new and trending on Amazon.com.
1. How many brick-and-mortar bookstores does Amazon have around the US?
2. How many Amazon Go stores are there in the U.S. and what is the Go concept?
3. At the time of this article, what was the average rating of products in the Amazon 4-Star store?
4. Why do you think that Amazon is doing this?
Yurieff, K. (2018). Inside Amazon’s new store that only sells its highest-rated stuff. CNN.com, Sep. 27 (Retrievable online at https://money.cnn.com/2018/09/27/technology/amazon-4-star-store-opening/index.html)