According to this article, Dollar General, the fastest-growing retailer in America, is blasting across Middle America opening stores at the rate of three a day in failing towns that Wal-Mart won’t go to.
1. What is the claim that Dollar General makes about its stores and the population that surround them?
2. What are the costs associated with Dollar General coming to the small towns in the Heartland?
3. What are the benefits associated with Dollar General coming to small towns in the Heartland?
4. Based on the article, do you think Dollar General’s strategic model is sustainable? Discuss.
McGreal, C. (2018). Where even Walmart won’t go: how Dollar General took over rural America. The Guardian, August 12 (Retrievable online at https://www.theguardian.com/business/2018/aug/13/dollar-general-walmart-buhler-haven-kansas)