Which Card Should I Choose?

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The first credit card offering frequent-flier miles made its debut over 30 years ago. Delta Airlines generated $3 billion from its relationship with American Express in 2017 and expects to hit $4 billion by 2021.

Questions:
1. What did the frequent flier airline cards offer in the 1980s? How does that compare to now?
2. Who ought to have these cards, according to the article?
3. Why should these cards inspire healthy cynicism?
4. Is it possible to gain generic advise that will help you pick a card? Why or why not?

Source:
Lieber, R. (2018). Why Airline Credit Cards Have an Enduring Appeal. The New York Times, April 27 (Retrievable online at https://www.nytimes.com/2018/04/27/your-money/airline-frequent-flier-credit-card.html)