Shake, Shake, Shake that Ketchup Bottle!

Posted by & filed under Accounting Information Systems, Accounting Principles, Advanced Accounting, All Articles, Auditing, Cost Accounting, Ethical Dilemma, Financial Accounting, Intermediate Accounting, Managerial Accounting, Uncategorized.

According to Bloomberg, the market value of Kraft Heinz is down $50 billion. Its major players, Warren Buffett and 3G Capital (who orchestrated the 2015 merger) for the packaged food giant, need to turbocharge sales or strike a big deal to satisfy Wall Street.

Questions:
1. Where is the company trying to find sales growth?
2. When was Kraft Heinz pushed to its highest price and what was it?
3. What has happened to the company since that time?
4. What are some of the reasons why Kraft Heinz has not recovered?

Source:
Giammona, C. 2018. Warren Buffett Better Sell a Lot of Ketchup Fast.Bloomberg, April 26 (Retrievable online at https://www.bloomberg.com/news/articles/2018-04-26/warren-buffett-needs-to-sell-a-lot-of-ketchup-fast)