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According to Bloomberg, for Netlix, Inc., the third-quarter customer gains and a positive outlook for investors is all about new subscribers.

1. What is Netflix doing to attract new subscribers?
2. What is the company’s target price for its stock?
3. How many new subscribers are they projecting?
4. What makes big increases in customers hard to capture?

Golum, R. (2017). Netflix’s Outlook After Price Hike Will Test Its Stock Rally. Bloomberg, Oct. 16 (Retrievable online at