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According to the New York Times, Disney has decided to commit to a legacy move by doubling down on the concept of streaming. At its side will be a little-known company known as Bam Tech.

Questions:
1. Describe Bam Tech’s record of service and why it is so attractive to Disney.
2. From a strategic point of view, what is happening to Disney’s current offerings?
3. What are Bam Tech’s roots of development?
4. What is the Disney ownership arrangement?

Source:

Barnes, B. and J. Koblin. (2017). Disney’s Big Bet on Streaming Relies on Little-Known Tech Company.The New York Times, Oct.8 (Retrievable online at https://www.nytimes.com/2017/10/08/business/media/bamtech-disney-streaming.html)

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