According to the New York Times, Disney has decided to commit to a legacy move by doubling down on the concept of streaming. At its side will be a little-known company known as Bam Tech.
1. Describe Bam Tech’s record of service and why it is so attractive to Disney.
2. From a strategic point of view, what is happening to Disney’s current offerings?
3. What are Bam Tech’s roots of development?
4. What is the Disney ownership arrangement?
Barnes, B. and J. Koblin. (2017). Disney’s Big Bet on Streaming Relies on Little-Known Tech Company.The New York Times, Oct.8 (Retrievable online at https://www.nytimes.com/2017/10/08/business/media/bamtech-disney-streaming.html)