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According to Time, a range of private businesses are mining deep, do-anything parental love for kid’s who want to train to pursue sports at the national level. The U.S. youth-sports economy–includes everything from travel to private coaching to apps that organize leagues and livestream games; it is now a $15.3 billion market, according to WinterGreen Research, a private firm that tracks the industry.

1. According to the article, how much does Joey’s private baseball coaching cost?
2. At the high end, what percentage of their income do families spend to help their children pursue sports?
3. According to figures that WinterGreen provided exclusively to TIME, how much has the nation’s youth-sports industry grown since 2010?
4. According to Gregory, this sports boom has given rise what types of entrepreneurial efforts?

Gregory, S. (2017). How Kids’ Sports Became a $15 Billion Industry. Time, Aug. 24 (Retrievable online at