The Cost of Drugs: Generic or Maybe Not….

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The standard advice for consumers is: if you are prescribed a medicine, always ask if there is a cheaper generic.

Questions:
1. According to the article, why are consumers told the opposite on some drugs – take name brand drugs and pay a higher co-pay?
2. What does Dr. Diller mean by “It’s Alice-in-Wonderland time in the drug world”?
3. What is the role of the Shire Company in this story?

Source:
Ornstein, C. and K. Thomas. (2017). Take the Generic, Patients Are Told. Until They Are Not. The New York Times, Aug. 6 (Retrievable online at https://www.nytimes.com/2017/08/06/health/prescription-drugs-brand-name-generic.html)