According to Reuters, Nike’s pilot program to sell certain products on Amazon and Instagram is a precursor to it forging a deeper relationship with online retailers, and could hit sales at sporting goods retailers such as Foot Locker Inc.
1. What are the benefits of this deal for Nike?
2. How is Nike trying to strike a balance on this deal and not hurt sporting goods retailers as much?
3. Nike still depends on the wholesale channel for what amount of revenue?
Ganesan, G. (2017). Nike-Amazon deal may hurt sporting goods retailers: analysts. Reuters.com, June 30 (Retrievable online at http://www.reuters.com/article/us-nike-amazon-com-idUSKBN19L2LO)