McDonald’s stock raced toward an all-time high Monday, June 19. What was the trigger? Wall Street reacted to the news that the burger giant was upgrading its technology, including kiosks, to meet on-demand orders.
1. Which product has anchored the McDonald’s menu for decades?
2. How is McDonald’s going to change its process of preparing food?
3. How does the average wait at a McDonald’s drive-thru compare to Wendy’s and Starbucks?
4. Do you think that McDonald’s new strategy will regain customers? What is your opinion and why?
Heath, T. (2017). Is McDonald’s made-fresh quarter pounder worth the extra minute wait? Washington Post, June 21 (Retrievable online at https://www.washingtonpost.com/business/economy/is-mcdonalds-made-fresh-quarter-pounder-worth-the-extra-minute-wait/2017/06/21/276d1cc4-5696-11e7-b38e-35fd8e0c288f_story.html).