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McDonald’s stock raced toward an all-time high Monday, June 19. What was the trigger? Wall Street reacted to the news that the burger giant was upgrading its technology, including kiosks, to meet on-demand orders.

Questions:
1. Which product has anchored the McDonald’s menu for decades?
2. How is McDonald’s going to change its process of preparing food?
3. How does the average wait at a McDonald’s drive-thru compare to Wendy’s and Starbucks?
4. Do you think that McDonald’s new strategy will regain customers? What is your opinion and why?

Source:
Heath, T. (2017). Is McDonald’s made-fresh quarter pounder worth the extra minute wait? Washington Post, June 21 (Retrievable online at https://www.washingtonpost.com/business/economy/is-mcdonalds-made-fresh-quarter-pounder-worth-the-extra-minute-wait/2017/06/21/276d1cc4-5696-11e7-b38e-35fd8e0c288f_story.html).