And the challenges go on……..

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According to the BBC, the Court of Appeal judges in London have denied Nestle’s attempts to trademark the shape of its famous four-fingered KitKat bar.

Questions:
1. Which countries have granted Nestlé’s four-finger shape a trademark registration?
2. According to the article, why is it difficult to prove the case in U.K. courts?
3. Briefly discuss the “Chocolate Wars.”
4. How do you see this case impacting the company’s accounting records?

Source:
Neville, S. (2017). Nestle fails to trademark four-fingered KitKat shape. BBC.com, May 17 (Retrievable online at http://www.bbc.com/news/business-39948718)