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United Airlines, the Chicago-based giant at the center of a public relations storm for its forcible removal of a passenger from a weekend flight, has spent more than $41 million during the past decade to lobby the federal government, often battling consumer-friendly causes.
1. What were some of these consumer-friendly causes that United lobbied against?
2. Is legal also ethical? Explain in terms of United’s current dilemma.
3. Perform a cost/benefit analysis on United’s current PR dilemma.
4. What have you learned about the passengers’ bill of rights for consumers since Dr. Dao’s ejection from United?

Bass, F. and D. Sirota. (2017). United Airlines Spent Millions Fighting Proposals To Protect Passenger Rights. The IB Times, April 12 (Retrievable online at