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The Pink Tax, so named because of the color of products directly marketed to girls and women, refers to the price difference for female-specific products compared with the gender-neutral goods or those marketed to men.

1. On average, how much more do women and girl’s products cost as compared to similar products for men and boys?
2. What are some of the examples?
3. Discuss the issues of marketing costs versus time intensive costs in providing these products or services.

Ngabirano, A.M. (2017). ‘Pink Tax’ forces women to pay more than men. USA Today, March 28 (Retrievable online at