According to the New York Times, there is an expanding advertising boycott of YouTube. This is due to big-spending companies’ doubt about Google’s ability to prevent marketing campaigns from appearing alongside repugnant videos.
1. Who are some of these companies and what type of content are they finding offensive?
2. Approximately how many hours of video is posted each hour on YouTube?
3. How does YouTube propose to fix the problem?
Associated Press staff. (2017). More Big Brands Pull Ads From YouTube in Widening Boycott. The New York Times, March 24 (Retrievable online at https://www.nytimes.com/aponline/2017/03/24/business/ap-us-google-youtube-ad-boycott.html).