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McDonalds is trying to mix it up. No all-day breakfast but cheap drinks. Will it work?

1. What are the profit margins on drinks?
2. Who is McDonalds’ CEO? How long has he been there?
3. When does the drink promotion begin?
4. What is happening in the fast-food restaurant industry overall in terms of profit margins? Give examples as part of your answer.

Patton, L. (2017). McDonald’s to Cut Prices on Drinks as Industry Slumps. Bloomberg, Feb. 22 (Retrievable online at