No more breakfast!

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All-day breakfast is beginning to lose its novelty for McDonald’s Corp.

Questions:
1. What happened to last quarter’s domestic same-store sales?
2. In your opinion, what will be McDonald’s next big source of growth?
3. Are the profit potentials the same for McDonald’s globally? Explain.

Source:
Giammona, C. (2017). McDonald’s All-Day Breakfast Push No Longer Fueling Growth. Bloomberg, Jan. 23 (Retrievable online at https://www.bloomberg.com/news/articles/2017-01-23/mcdonald-s-profit-beats-estimates-as-turnaround-gathers-steam)