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All-day breakfast is beginning to lose its novelty for McDonald’s Corp.

1. What happened to last quarter’s domestic same-store sales?
2. In your opinion, what will be McDonald’s next big source of growth?
3. Are the profit potentials the same for McDonald’s globally? Explain.

Giammona, C. (2017). McDonald’s All-Day Breakfast Push No Longer Fueling Growth. Bloomberg, Jan. 23 (Retrievable online at