Major American retailers, including Target and Wal-Mart Stores Inc., have been selling premium-priced sheets purportedly made of Egyptian cotton — a byword for luxury in linens. However, these may in reality be woven with lower-quality cotton blends.
1. Briefly discuss the suits seeking to be certified as class-actions against these actions.
2. Who is the Indian manufacturer spreading these false claims?
3. Discuss the system for certifying Eqyptian cotton.
4. What is the audit firm, Ernst and Young’s, role in this story?
Campbell, M, S. Pettypiece, and S. Philip. (2016). Dirty Linen: A Bed Sheets Scandal Hits the Cotton Industry. Bloomberg, Nov. 15 (Retrievable online at http://www.bloomberg.com/news/articles/2016-11-14/dirty-linen-a-bed-sheets-scandal-is-roiling-the-cotton-industry)