Did Tesla fail drivers or did drivers fail Tesla?

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In the wake of the fatality, Tesla has said that Autopilot is not meant to take over completely for a human driver.

Questions:
1. What was the failure for Tesla, if any? What new measures is Tesla implementing?
2. What future plans do other automobile makers have for this technology?
3. Based on the science, would you invest in some of the machine learning algorithms mentioned and what new applications do you see as possibilities?

Source:
Lohr, S. (2016). A Lesson of Tesla Crashes? Computer Vision Can’t Do It All Yet. Sep. 19 (Retrievable online at http://www.nytimes.com/2016/09/20/science/computer-vision-tesla-driverless-cars.html)

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