For years, Yahoo was the front door to the web and its services still attract a billion visitors a month. But…times are changing and as a result, Yahoo’s core internet operations and land holdings are being sold to Verizon Communications for $4.8 billion.
Questions:
1. Why was the Yahoo model changing and how?
2. What does Verizon plan to do with Yahoo?
3. What did Marrissa Mayer do to try to revitalize Yahoo?
4. After 4 years as CEO, what will happen to Mayer?
5. What was the most interesting thing that you learned after reading this article?
Source:
Goel, V. and Michael J. de la Merced (2016). Yahoo’s Sale to Verizon Ends an Era for a Web Pioneer. The New York Times, July 24 (Retrievable online at http://www.nytimes.com/2016/07/25/business/yahoo-sale.html)