When Colin Fultz, the grandson of a bootlegger, opened a gourmet distillery in Kentucky last fall, he ran afoul of University of Kentucky basketball. He trademarked his moonshine with the name Kentucky Mist Moonshine and that is when the trouble began.

Questions:
1. Do you think anybody should own the rights to the name of a state? What did Mr. Fultz do about it?
2. Why have University athletic departments around the nation grown increasingly aggressive about defending what they see as their intellectual property?
3. Why do you think the team is going after the small businessman, rather than the large corporations?

Source:
Stohlberg, S.G.(2016). (Legal) Moonshiner and University Battle Over Rights to ‘Kentucky.’ The New York Times, April 9 (Retrievable online at http://www.nytimes.com/2016/04/10/us/-legal-moonshiner-and-university-battle-over-rights-to-kentucky.html)