Avoid the crowds with Black Friday Apps

Posted by & filed under Accounting Information Systems, Accounting Principles, Advanced Accounting, All Articles, Auditing, Cost Accounting, Ethical Dilemma, Financial Accounting, Intermediate Accounting, Managerial Accounting, Video Updates.

Questions:
1. What are the benefits of Nifti?
2. What are the benefits of ShopSavvy?
3. Based on the information in this article and video, if you were a brick-and-mortar retailer, what would you do to counteract the convenience of these apps and get more traffic (that translate into higher sales)?
4. From an accounting standpoint, will these apps hurt or help retailers? Why or why not? Use potential revenue scenarios in your answer.

Source:

Tech Staff Writers. (2015). Video Feature: Replacing the Black Friday Rush With a Few Leisurely Taps. The New York Times, Nov. 25 (Retrievable online at http://www.nytimes.com/2015/11/26/technology/personaltech/video-feature-replacing-the-black-friday-rush-with-a-few-leisurely-taps.html)