This article discusses moves by Campbell soup to make its soups with more natural ingredients rather than chemical flavoring.
1. What is the most recent trend in soup sales?
2. What type of acquisitions has Campbell made recently to obtain toeholds in new markets?
3. What type of retooling changes have been made to Campbell’s Chicken Noodle soup? Why and how long did it take?
Strom, S. (2015). Campbell Rethinks Its Soup Recipe as Consumer Tastes Change. The New York Times, Nov. 9 (Retrievable online at http://www.nytimes.com/2015/11/10/business/campbell-rethinks-its-recipe-as-consumer-tastes-change.html)