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In an unusual move, Amazon opened a storefront bookstore in Seattle’s University Village mall.

1. What are the characteristics of the books sold in the “brick and mortar store”?
2. In addition to books, what other products does the store carry?
3. What do you see as the costs and benefits of this new strategy?

Mosendz, P. (2015). E-Books King Amazon Opens Brick-and-Mortar Bookstore in Seattle. Newsweek, Nov. 3 (Retrievable online at
Amazon Kindle Fire