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Month after month, McDonald’s has shared that once again same-store sales have dropped in the United States. The routine has become so consistently depressing that the company decided to quit sharing monthly performance data altogether this past March.


1. How many stores will McDonald’s close this year and what percentage more was that than planned?
2. Explain same-store sales.
3. From a marketing standpoint, why is McDonald’s losing ground?

Ferdman, R. (2015). This is a terrible sign for McDonald’s. The Washington Post, Aug. 13 (Retrievable online at To Limit Antibiotics In Chicken