Oh The Times They Are A-Changing!

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Month after month, McDonald’s has shared that once again same-store sales have dropped in the United States. The routine has become so consistently depressing that the company decided to quit sharing monthly performance data altogether this past March.

Questions:

1. How many stores will McDonald’s close this year and what percentage more was that than planned?
2. Explain same-store sales.
3. From a marketing standpoint, why is McDonald’s losing ground?

Source:
Ferdman, R. (2015). This is a terrible sign for McDonald’s. The Washington Post, Aug. 13 (Retrievable online at http://www.washingtonpost.com/news/wonkblog/wp/2015/08/13/mcdonalds-is-shrinking/?hpid=z5)McDonalds To Limit Antibiotics In Chicken