McDonald’s has not opened in Tehran (only weeks after a nuclear deal was reached). Despite the prospect that the deal will ease international sanctions and possibly portend a change in Iranian revolutionary attitudes toward American companies, Mash Donald’s and other knockoffs of American food culture are a home-grown phenomenon.
1. Do you think that McDonald’s will try to pursue trademark infringement? Why or why not?
2. If McDonalds did pursue trademark infringement, how should the costs of this legal battle be accounted for?
3. Why are more knockoffs of American food culture are increasingly dominating the streets of major Iranian cities? What are the examples given in the article?
Erdbrink, T. (2015). A Burger Joint That’s Iran’s Answer to McDonald’s. The New York Times, Aug. 2 (Retrievable online at http://www.nytimes.com/2015/08/03/world/middleeast/a-burger-joint-thats-irans-answer-to-mcdonalds.html?hp&action=click&pgtype=Homepage&module=second-column-region®ion=top-news&WT.nav=top-news)