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According to the CEO of McDonalds, Steve Easterbrook, McDonald’s has an “urgent need to evolve” after unveiling another slide in worldwide sales, which is the ninth month in a row that sales have fallen at the fast-food chain.

1. How does McDonalds propose to get out of this slump?
2. What is Mr. Easterbrook’s background?
3. Who are some of McDonalds competitors that are gaining in sales?
4. What specific move did McDonalds take regarding chicken?

Rushe, D. (2015). McDonald’s finds lovin’ in short supply as sales fall for ninth straight month. The Guardian, March 9 (Retrievable online

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