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1. What type of public relations problem did Urban Outfitter’s have in September 2014?
2. Explain the importance of Urban Outfitter’s ability to exceed analysts predictions for the fourth quarter.
3. Urban Outfitters announced that its board of directors recently approved a repurchase of 20 million shares under a share repurchase program. What are some of the reasons that a company might want to repurchase its own stock?
4.Explain how Urban Outfitters would account for the shares repurchased.


McGrath, M. (2015) Retail Therapy: Urban Outfitters Earnings Beat Estimate As Quarterly Sales Improve. Forbes, March 9 (Retrievable online at

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