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Microsoft confirmed it will acquire the studio that created the hit “sandbox” game Minecraft for $2.5 billion, a move that could help bolster the company’s Xbox and mobile ambitions.

1. According to the article, how does this acquisition strengthen Microsoft’s battle with other technology driven companies?
2. Why does the video hypothesize that Microsoft is alienating Minecraft customers?
3. Read Mark Persson’s statement about leaving Mojang once the acquisition is completed. Although Mark says that he is not a CEO and not an entrepreneur, research whether or not this has this been a typical move to leave the company, once Microsoft acquires your company. Discuss.

Molina, B. (2014). Microsoft to acquire Minecraft maker Mojang for $2.5B. USA Today, Sep. 15 (Retrievable at