Yahoo is looking to the future by targeting young entrepreneurs with enterprising apps. Yahoo announced Monday, March 22, that it planned to acquire mobile news reader Summly, which was the brainchild of 17-year-old Nick D’Aloisio. Yahoo plans to pay D’Aloisio a reported $30 million and he will become Yahoo’s youngest employee.
1. When Swartz’s article was written, what was Yahoo stock trading at?
2. What did the Summly app do?
3. How does Summly fit into Yahoo’s strategic plan?
Swartz, J. (2013) Yahoo skews young, buys site run by 17-year-old. USA Today, March 26 (Retrievable online at http://www.usatoday.com/story/tech/2013/03/26/yahoo-acquires-summly/2020411/