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This article looks at ad spending on the presidential race from April 10 to Oct. 10, based on data from Kantar Media. According to the video and article, the millions of dollars spent by superPACs and other outside groups send a clear message: There are really only 12 states in this presidential election and it’s no surprise that they are all pretty purple, rather than red or blue.

1. Based on the article, how much are you worth as a voter as a voting-age adult (based on ad dollars per individual)?
2. What is the controversy over finances and super-PACs? Discuss.
3. Which states have the highest ad spending per individual voting-age adult? Can you speculate on why these states are higher than another state (perhaps the one you live or go to school in)? Discuss.
4. What qualitative issues are being ignored by these individual costs?

Cole, A. (2012). A Campaign Map, Morphed By Money., Nov. 1 (Retrieveable at