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Apple’s iPad Mini will likely be unveiled at a special event on October 23. The device is expected to ship with a 7.85-inch screen and costs about half of what the current starting price for an iPad.


1. According to both articles, what have iPad sales to the K-12 market been doing to PC sales?

2. From what product does Apple get its core profit margins? How much of total company profits does this account for and how long is this projected to last?

3. According to the Reisinger article, Apple has sold 1.5 million iPads to educational markets. If it sells twice that amount of mini iPads to the same markets, will it make the same profit? Explain what information you need to answer this question.


Reisinger, D. (2012). iPad Mini event to include education push, report says. CNET, Oct. 22 (Retrievable online at

Whitney, L. (2012). iPad Mini could hurt PC market, says analyst. CNET, Oct. 22 (Retrievable online at

MSNBC Video. Mini-iPad, Oct. 19 (Retrievable online at

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