Product Chasing a Market – Fuzz Phobia

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When Veet hair removal cream came to China in 2005, sales were sluggish. It turned out that Chinese women did not worry about being too hairy. So the company selling the product promoted a new marketing plan with ads that equate hair-free skin with health, confidence, and “shining glory.”

Questions:
1. How fast are sales of hair removal cream growing in Asian markets?
2. What companies are selling skin whitening creams?
3. If the average Chinese woman spends 400 yuan or $63 on personal beauty products each month, what is the U.S. price of a bottle of Veet that costs 46 yuan? If the bottle of Veet lasts for two months, how much in U.S. dollars does the average Chinese woman spend each month on the product?

Source:
Boyle, M. (2012). Convincing Women in China They’re Too Hairy. Bloomberg News, Oct. 18 (Retrievable online at http://www.businessweek.com/articles/2012-10-18/convincing-women-in-china-theyre-too-hairy)