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The warm and sunny weather is raising spirits all over the upper Midwest in January and February, but not for some businesses.


  1. What businesses did the video profile?
  2. Can you think of other types of businesses that would be affected, both favorably and unfavorably? Discuss whether you mean in terms of profits, variable costs, fixed costs, mixed costs, etc.
  3. Discuss how you believe the warm weather could either hurt or help our recessionary economy.
  4. Contrast and compare by performing a brief cost/benefit analysis for a snow plow company and then a city government under this warm weather scenario.


You Tube Video. Warm Wisconsin winter hurts area businesses.mp4, Jan 31, 2012 (Retrievable online at