Candy is big business.Â While international giants such as Mars Inc.,Â NestlÃ©, and Kraft dominate the industry, there is still room for smaller, regional players like South Africa’s Tiger Brands and China’s Hsu Fu Chi International, with each country having a No. 1 candymaker. Even though chocolate remains the most popular candy in the world, chewing gum is growing rapidly. As this article speculates, the reason behind gum’s growth is due to tougher anti-smoking campaigns and aggressive pushes by manufacturers into new markets.
1.Â What is the number one best-selling candy and how much were its annual U.S. sales in 2007?Â Â Which country eats the most chocolate per capita?Â How much is it and how does it compare with the U.S.?
Â 2.Â Why canâ€™t you find a 10-K for Mars Inc. on the Web?
3.Â Based on the article, what percentage of the total candy market is accounted for by M & Mâ€™s?
Deprez, E. (2009) What are the Worldâ€™s Most Popular Candies? BusinessWeek, June 24 (Retrievable online at http://www.businessweek.com/globalbiz/content/jun2009/gb20090624_590587.htm#readerComments)
Deprez, E. (2009). The Worldâ€™s Best Selling Candies (slide show), BusinessWeek, June 24 (Retrievable online at http://images.businessweek.com/ss/09/06/0624_worlds_best_selling_candy/1.htm)