A number of companies have entered living rooms in recent years, emerging with new, granular ways for marketers to understand how people are watching television and, in particular, commercials. Questions: 1. Why has the appeal of this information increased? 2. How do they do this? 3. How much do companies spend on TV ads in… Read more »
Posts Tagged: Digital privacy legislation
Spies Everywhere!
A U.S. District Judge ordered Yahoo Inc to face a nationwide class-action lawsuit and accused the company of illegally intercepting email content sent to Yahoo Mail subscribers from non-Yahoo Mail accounts. Subsequently, Yahoo used the information to boost advertising revenue. Questions: 1. Which subscribers and non-subscribers does this class-action allow to file suit? 2. What… Read more »
Be Careful: Your TV may be listening to you!
Samsung is warning customers not to discuss personal information in front of their smart television set. The warning applies to TV viewers who control their Samsung Smart TV using its voice activation feature. It is possible that this information will be shared with third parties. Questions: 1. What types of steps has Samsung taken to… Read more »
European Backlash!
According to the New York Times, across Europe, Google has been under fire. This reflects the broader challenges facing American technology companies. Fairly or not, Google has become a glaring proxy for criticism of an intrusive American government and concern over America’s unmatched technology dominance. Questions: 1. What other U.S. tech companies are being carefully… Read more »