Is a Tattoo a Forever Thing?

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According to a 2012 Harris survey, one in five U.S. adults has a tattoo, Interestingly, removing tattoos has also become a growing trade, as one in seven of these tattooed individuals express misgivings with their body art choices. In fact, some spend thousands of dollars for several searing laser sessions. Questions: 1. How many removals… Read more »

A Cost Benefit Analysis of Super Bowl Commercials

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Advertisers paid up to $4 million for a 30-second spot during the Super Bowl. This article examines the Go Daddy spot and the potential cost effectiveness of the company’s Super Bowl ads. Questions: 1. According to the article, how many customers does it take to break even and what amount on average must they spend?… Read more »

Have A New Idea? Maybe It’s Not That Weird for a Business Opportunity?

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Hart Main, age 13,  developed a new product called ManCans, candles with scents made specifically for men who don’t really want to smell like freshly laundered towels or a dewy forest. Basically, a typical ManCans scent is smells more like a fresh new baseball glove. It all started when his sister, age 12, started selling… Read more »

Have you thought about being an entrepeneur? Here is a new twist!

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When Rent the Runway, a New York start-up hoping to make high-end fashion as accessible as renting a movie from Netflix, first introduced its service in late 2009, it wasn’t clear how successful the venture would be. In the past 18 months, since Rent the Runway came out of its beta testing phase, it has… Read more »