Because the costs of health-care are rising, along with higher insurance deductibles and co-pays, the way medical services are being delivered is changing. unlike hospital ERs and urgent care centers, retailers, such as grocery and drugstore chains, who operate in-store clinics are displaying pricing information upfront for consumers paying cash. Questions: 1. What are the… Read more »
Posts Tagged: accounting for services
Need a Repair? Need Drum Lessons?
Need a plumber? If Amazon.com succeeds, it will soon be a very large marketplace of home services and will connect customers with electricians, plumbers and painters in a move to have its services tied to every product sold on its website. Questions: 1. How will this change Amazon’s chart of accounts? 2. Provide three accounts… Read more »
The Value of Newsjacking
Newsjacking refers to the practice of capitalizing on the popularity of a news story to amplify your sales and marketing success. The term was popularized in David Meerman Scott’s book Newsjacking: How to Inject Your Ideas into a Breaking News Story and Generate Tons of Media Coverage. In this video, Christine Romans and PR expert… Read more »